The Traffic mobile app provides restaurant recommendations from your friends and followers – people you trust. It avoids the lengthy, ranting reviews from strangers. The world has Yelp for that. Reviews are limited to 140 characters - tweet length and include a red, yellow or green rating scale. Less overhead for creating a review means broader, more balanced, data.
Problems to Solve
Design a highly usable mobile UX that makes providing and reading reviews fun.
Ensure the application gathers better review data than traditional sources.